Helping a Friend with his Couch

Trying to help my 90 year old friend sell a couch he’s has since at least the 70’s. He has really nice stuff including an Eames chair, so I know this is high-quality, but I cannot find a brand on it. It is upholstered in wool and I am just wondering if I should try to sell it for more than 100 dollars? I have seen other mid century modern style vintage couches for sale for much more. Any help on this is greatly appreciated!

A forty-year-old sofa will rarely bring any kind of money. They are more give-away-free if you haul type of pieces.