Marketing Jargon
Here's a new trend I am seeing. Tesla and Rivian are using this in their marketing materials (From the Rivian web site)
Perforated vegan leather seating with patterned stitching
What is "Vegan leather" is a reasonable question I think the consumer should ask about. What is it? Well, its vinyl. And vinyl is typically made from polyvinyl chloride (PVC) and polyurethane (PU).
"Leather" by definition, is a product made of animal skin. So don't be waylaid by that marketing jargon....in fact, I think it should be illegal to use that term as it will lead purchasers to assume they are buying something at a higher level than vinyl, which they are not.
Duane Collie
Straight answers from thirty-six years in the business.
My Private Messages are Disabled - Please ask questions here in the forum.