Re: Win a Hancock and Moore Sofa for the Holidays
You can see that exact sofa in my FALL 2010 MARKET Photos (I still have more to put up). Granted it was not my 'cup of tea' either, but I know why they do it and I'll try to explain it here.
At the higher levels of premium product such as H&M, its not only about the quality of the product, its about the Trend and Fashion. While this forum caters mostly to folks that want solid, good, durable furniture that lasts for years and is comfortable, there is another market segment that want's the latest 'look' and will change out their upholstery every few years to stay current. H&M is targeting that customer in their ads and latest showroom designs. Right now, bold, vibrant colors are 'the look' in spite of the fact that 80% of the leathers sales are still in a shade of brown. The new stuff is fun to look at, and is bright and exciting - even if you wouldn't own it. I have to admit that after going into the H&M showroom and then going to Bradington Youngs, the latter was boring and stagnant-looking. Kind of like going from the place that sells Ferraris and then off to the Ford Dealer.
Think of this as the equivalent of a Paris fashion show. No one hardly EVER wears the outlandish outfits than come down the runway, but everyone still wants to see new, trendy, exotic, etc.
I'm quite sure that if anyone wins that sofa, they'll be glad to cover it in Kipling Whiskey for ya.....
Last edited by drcollie; 11-02-2010 at 12:36 PM.
Duane Collie
Straight answers from thirty-six years in the business.
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