I love that chart <laughing> Notice the brands THEY sell, there's some wishful thinking there.

H&M needs to be by itself as a Super-Premium, the Gold Standard
Leathercraft and Bradington Young need to be swapped, so that only Leathercraft and Classic occupy the Premium Category.
Bradington Young is mid-range High and Henredon needs to be moved to that category as well. Eckornes dropped back one as well.

In Case Goods, you have Benchmade and Production goods. Most any Benchmade item will blow away a production piece, but there are not really 'brand names' in the Benchmade world, those are done by individual cabinentmakers and small shops.

For Upholstery...wow....dunno where to start. There are probably 5x more upholstery houses than leather ones. Would be a big list, and probably somewhat biased. Myself, I like Hancock and Moore, Taylor King, Jessica Charles, Southwood Furniture, Councill, and Baker as top fabric makers. I'm sure there are others as well.