Yes it's new, I love it for the price, but I'm in lust over the HM sundance but 6K was outside the budget by miles. We also picked up a Drexel Heritage chair for 600.00. I'm in the process of ordering leather cleaner etc..but I see they have them for several types of leather. Do you think you can tell me about about what the factory or standard leather is for the BY sofa? It was a standard not custom so I assume it's what they send out for the floor samples etc.