How deep do comfort wrinkles go in a new sofa?

Hello all! I just purchased and received a set from Smith Brothers. I have a lot of waves and dents at the seams. Truthfully it looks like the cushions were cramped at the back of a delivery truck. This is my first experience with brand new furniture and I'm not familiar with "comfort wrinkles". I have sent a couple of pictures of the dents to my salesperson and he is insisting that it is natural. I accepted this at first but I'm still not sure. Again, it looks like it was mishandled during delivery. Please share your experiences to help ease my mind. Thank you!

Let's see your photos, post them here (see the little 'picture frame with the tree' icon when you type a reply? Click that to add photos). If you have a lot of pressure marks in leather from delivery, you can do two things. The best is to put the pieces out in the sun for a few hours on a nice day and the warmth of the sun will relax it all. Option 2 is a hair dryer on the areas in question.

Smith Brothers offers a quality product that should stand up to an unjustified harsh road-trip. As Duane has said, photos would help understand the degree of your current potential issue. Most of the Company's styles that I have seen typically look a little more uniform than other manufacturers (not meaning better or worse, just more - well ...Swiss-Amish). Consequently, I would expect the "Comfort Wrinkles" to show somewhat universally if they are "natural". (...as the sales representative has said)