Originally Posted by
drcollie
Its hard to go back to Hamburger when you've seen the Steak <g>
You know what I think one of the main differences is? Its attention to detail.
H&M spends a LOT of time and money by hiring professional furniture designers to develop their pieces. Most are out of New York City, some from Chicago and L.A., but they are expensive to retain and commission to do a piece. That's why their pieces have a 'snap' to them in design, whereas the other companies simply wait and see whats new and knock it off the best they can from a picture.
H&M is more attuned to customer / dealer service than other companies. They're more responsive to dealer requests (notice how fast those leather swatches got on the web site last month), always have someone who answers the phone in customer service, and aren't stingy when it comes to sending out samples of leather or catalogs/dvds, etc.
Case in point, yesterday I had a customer in the store and we needed an answer to a simple question on a Leathercraft product. I call down and keep getting dropped into a voice mailbox at customer service. Three times in a row. That never happens at H&M. By the time Leathercraft called me back it was two hours later and the customer was long gone. While I had them on the phone I asked "Can you send me larger swatches? These 3" x "5 ones are too small to work with (I'm spoiled by my H&M samples over twice the size). No can do....budget cutbacks! How about a nail sample board? Nope, its printed in the catalog....budget.
Or take the Southwood Furniture catalog. Its so old, it was last revised around 1993. Still has black and white photos in it. Their leather swatches are even smaller than Leathercraft's!
I have the Owner and CEO of Hancock & Moore's direct phone number that I can call anytime (and frequently do on Saturdays). He's never too busy to answer a simple question for me, or take time to say 'hi', and I'm a small potatoes dealer.
And these other companies wonder how H&M does what they do...