I went into a Sleepy's Mattress Center yesterday evening and was stunned at the bedding they sell at what I thought were high prices. All brand name, heavily advertised product, but to my eye it looked cheaply made. I'd look at a set and think "That's got to be $ 599, tops" and pull the tag and its $ 1,999 ! I guess I've been looking at my Royal Pedics too long that I have in my store. WOW....I had no idea they got that kind of money for what I think are very marginal products (that I wouldn't own). There's a lot of cruddy bedding out there, I guess.