This is Cameo Stone Burnished, a GR 3 leather. New to the line, I have to say its my favorite new hide they introduced. Here's a photo of it atop another grey leather - Hutton Putty - as shown in the chair.

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I think a lot of folks have been looking for something like this from H&M, it fills a void in their lineup of over 400 leathers. Don't look for swatches or floor models soon however, the first batch of hides will not land at H&M from Italy until Late February, though I have already started taking orders for pieces to be done in this first batch.