I used to be a Shifman dealer, until Bloomies wanted exclusivity in the Wash DC market (I was undercutting the Bloomies price quite a bit), and I got the phone call from Mike Hammer (owner of Shifman) telling me I was part of a "Marketing Realignment", and my dealership evaporated. So I moved over to Royal Pedic, which makes a near identical product. That was about 12 years ago.
Shifman changed their line. They have the old-school Premium line which is now called "The Masters Collection", it and the Royal-Pedic are very similar.
Then they added in several layers of dumbed-down models, which are the ones Bloomies runs on promo. They are made no better than Sealy,Simmons, S&F, Serta, King Koil. Same product, trading on the buzz from the Masters Series.
Anything Bloomies sells for $ 1,300 you can buy elsewhere for $ 900 - you can pretty much bet on that. Bloomies is a full mark store - PLUS. How much are they getting for their Masters Sets?
Don't get me wrong, Shifman makes an EXCELLENT bed if you stay with their premium line. Their economy / promotional lines...not so much. In fact the only beds I buy for myself and family are the all-cottons that are hand-made. I just get Royal Pedics now instead of Shifman. Really the only difference is Shifman is made at the end of the Newark NJ airport runway, and Royal Pedic in Los Angeles.
Duane Collie
Straight answers from thirty-six years in the business.
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